B2B event ticketing for travel brands

Sell London theatre and the world's best events to your audience through a self-serve white-label storefront, an embeddable event map, or the tickadoo B2B API. Hotels, venues, and destination partners earn a 50% profit share on every completed booking, at zero cost to set up.

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What is tickadoo | CONNECT?

tickadoo | CONNECT is our B2B platform for monetising your guest relationships. Choose the integration that fits (or combine all three) and connect to tickadoo's curated marketplace of London theatre, tours, attractions, and local experiences. You earn a50% profit share on every completed booking, paid out automatically.

White-label storefront

Your branded event storefront on your own domain: event discovery, city pages, seat selection, and checkout. Self-serve from the dashboard, or a bespoke build around your brand.

Embeddable event map

A branded, interactive event map on your existing website. Guests discover nearby theatre, attractions, and experiences, and book without leaving your page.

B2B API

Bring event discovery, live availability, all-in pricing, and attributed checkout links into your own website or app through a clean JSON API. No keys, no SDK.

How hotels and venues benefit

Zero setup cost. No subscription, no upfront fees. Sign up, choose your integration, and start earning.
Better guest experience. Recommend local activities your guests will love, directly from your website or front desk.
50% profit share. Earn on every booking made through your branded touchpoints. Payouts are handled automatically.
Your brand, front and centre. Your white-label storefront carries your logo, colours, and fonts, and runs on a domain you own.

How it works

1Sign up on CONNECT. Create your free account at b2b.tickadoo.com and tell us about your property.
2Choose your integration. Launch a white-label storefront, embed the event map on your website, integrate the B2B API, or combine them.
3Guests discover and book. Your visitors browse events across your storefront, map, or app and book directly. No redirects, no friction.
4You earn a profit share. For every completed booking, you receive 50% of the profit, tracked and paid automatically through your CONNECT dashboard.

Ready to get started?

Join the tickadoo partner programme today. It takes less than five minutes to set up, and it's completely free.

Create your free account